Influence Of Advertising On Modern Culture - 901 Words

We often don’t realize what goes into our advertisements. Teams of marketing personnel, pages of research, and immense amounts of psychological principles are applied all to get you to buy a product. Advertisements are highly calculated to manipulate the customer and illicit a specific response that causes them to buy a product. The use of psychological principles have been used in advertisements for centuries. Marketing and advertising have developed over time into a complex formula for an effective advertising campaign. Marketers receive more amount of information of their consumers than ever before and it’s important to be aware of how advertisements are targeted towards a consumer. As advertisements become more and more prevalent in society, the content of advertisements becomes increasingly more complexly targeted at individuals to convince them to buy a product. While exploring this topic, I hope to present information that could raise a consumer’s awarenes s on the extent in which their purchasing decision is based on product marketing rather than it’s quality. In this paper, I will evaluate the extend psychology influences advertising in modern culture. The psychological principles of advertising all stem from advertising’s roots. The history of advertising goes all the way back to ancient Egypt. Egyptians used papyrus to make sales messages. Political campaign messages have been found in the ruins of Pompeii and ancient Arabia. Wall and rock paintings date back toShow MoreRelatedAdvertisement And Culture Of The Media1658 Words   |  7 Pagesplaying a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are different kinds of media and all of them are presenting their content in more fascinating and glamorize way to influence audience. The presentation of advertisement and pictures in the media is certainly creating a unique mental space in the mind of social capitals. As far as the advertising and their social influence are concern, the understanding of cultural differencesRead MoreThe Effects Of Modern Mass Culture On Modern Society1304 Words   |  6 PagesAdvertising is one of the most common types of social communication and an integral element of modern mass culture. It was the product of the development of market-oriented economic culture production methods, gradually, as the development of information technology in the process of historical evolution, becoming one of the most important social institutions of modern society. The study of nonverbal communication was engaged by scholars such as A. Pease, E. Hall, R. Berdvistell, G. Wilson, M. L.Read MoreThe Culture Industry By Adorno And Horkheimer And The Magic System1625 Words   |  7 Pagesand thrived within the socio-economic culture. 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Mooji points out that global marketing strategies are not culture-free and should not be because its influence on consumer behavior isRead MoreEssay about Summary and Analysis on Practices of Looking915 Words   |  4 Pageslooking we interpret social interaction and meanings. Professors Marita Sturken and Lisa Cartwright explain all about these concepts in the pages of their book Practices of Looking. It is an interesting and appealing novel offers understanding visual culture. Filled with numerous illustrations, the book observes how images play a very significant role in our everyday lives. The concepts of reproduction and demonstration relative to the times past of visual technologies are scrutinized in chapter fourRead MoreConsumerism Is All Around Us747 Words   |  3 Pagesto escape the ever-powerful grasp of corporate consumerism. While many are aware that consumerism is all around us, few understand the true extent to which it impacts our lives. With constant exposure to advertising it’s hard not to get sucked into consumerism. The advertisements we see influence our spending habits by convincing us that certain material possessions will improve our lives. This is problematic because we are controlled by our wants rather than our needs – establishing an attitude ofRead MoreThe Rhetoric Of Hitler s Battle By Kenneth Burke1475 Words   |  6 PagesRhetoric, or the art of persuasion, is a conventional tool employed in propaganda to manipulate the public. In Propaganda by Edward Bernays, modern propaganda is defined as â€Å"a consistent, enduring eff ort to create or shape events to influence the relations of the public to an enterprise, idea or group.† Manipulation is a quintessential quality in modern democracy—allowing the â€Å"executive arm of the invisible government† to control the public. For example, Hitler united a mass of people by reworkingRead MoreBranding, Advertising, And Marketing Essay1694 Words   |  7 PagesIt is interesting to see how branding, advertising, and marketing, that are in place to achieve specific commercial goals, completely rely upon the complex elements of human psychology, as well as on how cultural norms and values influence the individual. This has in fact been an integral concern of marketing historically; the mere presenting of a product or service is ineffective unless some reflection of its deeper value or meaning to the potential consumer is reinforced. In the mid-20th centuryRead MoreWesternization Of The West And The Rest1295 Words   |  6 Pagesin regards to h ow westernization perhaps influences and even trumps other cultures. Westernization is defined as a â€Å"cause (a country, person, or system) to adopt or be influenced by the cultural, economic, or political systems of Europe and North America† or to â€Å"be in the process of adopting or being influenced by the systems of the West† (New Oxford American Dictionary). This implies that it is frequent that other cultures are exposed to Western cultures and then adopt the customs to be their ownRead MoreAdvertisements On The Everyday American Consumer915 Words   |  4 PagesAdvertisements has a huge influence on the everyday American consumer. The total amount of money spent on media advertising last year, 2015, was around one hundred and eighty-nine billion U.S. dollars. Mass corporations understand the power such ads could change the prospective of the consumer. It has been led to believe that the ads that are out for viewing main purpose is to change the way one view s a topic or object. Advertisements are designed to follow the times, not led it. The main objective

An Organization s Corporate Social Responsibility

An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole. Being morally ethical helps an organization to become a more†¦show more content†¦Due to the increase of public awareness in the recent years, a company needs to maintain its moral image. This has also led to the governments all over the world becoming more vigilant in their regulation of these organizations. Government restriction, taxes and environmentally sensitive areas are some of the biggest and most expensive hindrances faced by business organizations, costing them millions of dollars. For some cases, it becomes too expensive for companies to be ethical in tackling various obligations. This forces them to change their approach and look for alternative actions. The Five-year plan Wells Fargo is one of the leaders in the banking industry of the United States. As such, external social pressures to conduct business in a legal, moral and, ethical way, while helping the community around the organization is a major influence on the Code of Ethics and Business Conduct, as well as the Corporate Social Responsibility Report. In 2015, Wells Fargo unveiled their New Five-Year Corporate Social Responsibility Effort, which focuses on global economic, social, and environmental challenges over the next five years through their products and services, culture and operations, and philanthropy. As a part of this effort, Wells Fargo established its new CSR goals, including significant commitments in improving home and small business loans, community investment, operational efficiency, and corporate philanthropy,

Characteristics Of Anne Frank Essay Example For Students

Characteristics Of Anne Frank Essay The Franks were your general German family and Anne was your general Germangirl. This family of four lived in Germany, Mr. Frank was an average businessman, Mrs. Frank was an average mother and Margot and Anne were average students. The one thing that made them different in the eyes of Hitler, was the fact thatthey were Jewish. Once Hitler rose to power, the Franks fled to Holland, wherethe hoped to be safe from the Jewish-blood thirsty Nazis, they went on withtheir normal lives, until once again Hitler took over. This caused the Franks toflee again, only this time they would be in hiding. A plan was devised; theFranks would stay in an abandoned section of the Kraler office building, alongwith another family of three: the Van Daans. The Franks set off for their newhome before the Van Daans. They had to carry with them things thatwould last for as far as they knew, years. Anne took with her two vests, threepairs of pants, a dress and skirt, jacket, summer coat, shoes, two pairs ofstockings, a cap and a scarf. During the journey through the streets, non-jewslooked at them with pity and sorrow, they knew that there was nothing they coulddo to help them, no rides, no food, no help period. Once they arrived to whatth ey called, the Secret Annexe they set their things in their rooms. Anne decorated her wall with all of her favorite actors and actresses. About aweek later the Van Daans joined them, Mrs. Van Daan brought with her, herchamber Mr. Van Daan brought a folding tea table and Peter broughthis cat Mouschi. Each of them had their own individual personality, Mr. Van Daan,was pretty mellow with most of the Franks, especially Margot, but often had aword or two to say about Anne, he didnt like her constant chattering. Mrs. VanDaan was loud and flirtatious, constantly pestering people and never willing todo her part of the work around the Annexe. Then theres Peter, the quiet, dulland boring one. At first Anne cannot stand Peters laziness, but she later growsquite fond of him. As time goes on, they each get to know each other a littlebetter, Miep brings them news from the outside world as often as she can alongwith some small amounts of rations. The families decide to let one more personstay with the seven of them in the already crowded space they have. AlbertDus sel is a dentist who has come to stay with the Franks and Van Daans, sincethe outside world has become too dangerous for a Jew to stay in. Anne offers toshare her room with Mr. Dussel and to her surprise he is a friendly guy. Theeight of them now begin to realize just how crowded the Annexe is, each personis annoyed by something that one person or the other is doing or saying. Notonly does Anne have to put up with her mother, who she feels treats her like ababy and her sister who she is stuck in the shadow of, but now she has Mrs. VanDaan complaining, Mr. Van Daan who is always in an uproar over something Annedoes, Mr. Dussel constantly shhing her, and now her father telling her she needsto show more compassion for her mother! She begins to feel like no one everlistens, she can never seem to please anyone. All she wants to do is be backhome with her friends, talking when she wants to talk, going to the bathroomwhen she needs to, taking a bath when and where she feels like it and goi ngwhere she wants to. Anne then finds someone to lean on, she begins to confide inPeter. They start to tell each other what they are feeling, what it is thatbothers them so much, they tell each other of all their wishes and dreams. Andeventually they both come to realize that they each share a secret crush on oneanother All of the tension and bickering finally took its toll. The Franks andthe Van Daans had a huge argument. The Franks asked the Van Daans to leave,which only made things worse. They reconciled and just in time. Tuesday August1, 1944, was the last day Anne wrote in her Diary. She did not get the chance todescribe all that went on with being caught and taken away, but her father did. .u383a14206ede2003a9c610e32d0524a3 , .u383a14206ede2003a9c610e32d0524a3 .postImageUrl , .u383a14206ede2003a9c610e32d0524a3 .centered-text-area { min-height: 80px; position: relative; } .u383a14206ede2003a9c610e32d0524a3 , .u383a14206ede2003a9c610e32d0524a3:hover , .u383a14206ede2003a9c610e32d0524a3:visited , .u383a14206ede2003a9c610e32d0524a3:active { border:0!important; } .u383a14206ede2003a9c610e32d0524a3 .clearfix:after { content: ""; display: table; clear: both; } .u383a14206ede2003a9c610e32d0524a3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u383a14206ede2003a9c610e32d0524a3:active , .u383a14206ede2003a9c610e32d0524a3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u383a14206ede2003a9c610e32d0524a3 .centered-text-area { width: 100%; position: relative ; } .u383a14206ede2003a9c610e32d0524a3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u383a14206ede2003a9c610e32d0524a3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u383a14206ede2003a9c610e32d0524a3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u383a14206ede2003a9c610e32d0524a3:hover .ctaButton { background-color: #34495E!important; } .u383a14206ede2003a9c610e32d0524a3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u383a14206ede2003a9c610e32d0524a3 .u383a14206ede2003a9c610e32d0524a3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u383a14206ede2003a9c610e32d0524a3:after { content: ""; display: block; clear: both; } READ: Genetic heart engineering EssayOn August 4, a Gestapo caught the Franks, Van Daans and Albert Dussel and sentthem all to Westerbork. They were then taken to the death camp Auschwitz. Anne,Mrs. Van Daan and Margot were considered healthy and taken to the typhusinfested camp Belsen, located in Germany. While at Belsen, Mrs. Van Daan died. Margot died towards the beginning of March 1945 from typhus. Anne, who did notknow of her sisters death, had a strong feeling that something had happened, tothe only person she knew for sure was still alive, this strong sense, caused herto give up die.

Management of Change Uber Technologies

Question: Discuss about theManagement of Changefor Uber Technologies. Answer: Introduction: One of the most basic problems which an organization faces is resistant to change. Sometimes employees and communities do accept change where they will the same will benefit either in short term or long term. Since human beings have an inherent dislike for change when it comes to adapting to a new phenomenon overnight as they have an entrenched habit of going with the current flow structure of their lives (Watson, 2013). For change is the only constant is best described by the introduction of new modes of transport like Uber. Uber Technologies is an online transportation company based in United States. It was founded in March 2009 by Travis Kalanick and Garrett Camp with a view to create a model of transport which would revolutionize the way people commute from one place to another. When it started its services, many were opposed to the changing concept of travelling due to several factors like technological, social, political and economic. How this change is looked upon by the stakeholders of the company and what are its ethical implications have been analyzed here. In cities across the world, there has been a growing unrest among the traditional taxi operators, who are resisting the introduction of application based cab service in urban areas. Urban transport have always been a stronghold of these traditional taxi operators, who are up against operation of new services as they fear the same would jeopardize their operating margin and render them redundant. From Los Angeles to London and Madrid to Canberra, Uber is shaking up the transportation business like never before (Matos Marques Simoes Esposito, 2014). However, wherever they are setting up businesses, they are being met with severe resistance over their aggressive promotional strategies. Traditionally, taxis have fought for their survival in the urban transportation domain and have raised their issues and grievances time and again across all parts of the world- from San Francisco to London and Paris to Mumbai, paralyzing traffic and leaving hundreds of passengers stranded. According to some experts on urban transportation, these protests and agitations would not bear any fruit and succeed in stifling the progress of technology on the go (Lines, 2015). The world is constantly witnessing a flood of changes in the way organizations function and how new companies are shaping up the spectrum of basic travel of individuals from one place to another. Since taxi operators expect more stability in their business, they are always hesitant to allow any drastic change in their area of operations, which they consider their forte (Keil, 2016). The purpose and objective of Uber is to introduce advanced new technological features, which would help users travel with ease and reach their destination in a hassle free and safe manner. Traditional taxi operators are fighting against the introduction of these new features on new cabs as they consider the same to be arbitrary and disruptive, which is why they do not want their monopolistic system to be overhauled (Nordfjrn, 2014). They argue that they dont have official permits to charge fare based on kilometer basis as these cabs do not have meters in them. The idea behind this revolutionary business model was to reduce passenger discomfort while booking and riding a cab, increase the riding experience through introduction of a customized approach to commute and pay in a smart and efficient manner. There exist several issues with respect to passenger amenities when one is riding a conventional taxi. They include long waiting periods, uncomfortable seats, rude behavior and lack of transparency in routes. To overcome these shortcomings, companies like Uber are striving to develop their own method of transport which promises to give highest priority to customer comfort. Some of these conventional taxi drivers argue that they have been in this business for decades and it would be next to impossible to slide them off the radar by any online transportation cab aggregators. Even though experts are saying their over confidence will not hold true in the long run as the battle lines are being clearly drawn to see who takes the lead in the long ru n. In this context, the most ironical part is that the policy makers are siding with these conventional operators to gain political advantage in the near future, which is truly reflected in Germany banning the services of online cab companies, including Uber (Fullan, 2014). The company has received good response in Australia albeit with some initial resistance, which is considered normal whenever any disruptive and innovative idea is espoused and experimented in a broad fashion. In Canberra, Uber has grown its business substantially and is planning to launch driverless cars in certain cities, starting with Melbourne. This is another grey area from the employees and drivers point of view as they perceive it to pose a threat to their existing job security and future prospects. Based on a report, Uber has the ability to cut 10% of taxi bills of $5.5 billion spent annually, which is an encouraging prospect for both users and governments overall objectives (Will M. G., 2015). It is pertinent to mention that although the introduction envisages an overall development of passenger amenities along with protection of both traditional taxi operators and online cab service providers, there are certain issues with respect to change and how it can be managed and what are the ethical implications which are to be addressed. Some notable reasons for resistance to change are: Lack of clarity in understanding the need for change: It happens so when the staff of an organization is unaware of the changes going to happen and other stakeholders are not taken into confidence. Lack of Competence: Change in skill sets induces a sense of pessimism among the society and existing members, that they wont be able to smoothly make the transition process in a time bound manner(Will M. G., 2015). Hangover: Human beings have a general tendency towards going about their activities in old fashioned way instead of embracing the new one. For instance, when Uber launched its services, people were quite hesitant in switching over to a better technical mode of transportation as it involved certain technicalities, which had to accustom with the customers ease of operation. Trust Deficit: This occurs when people do not have enough faith in the new offering. Not only users, but other stakeholders become more apprehensive of their survival as competition pushes them to the brink, forcing them to fall in the same line (Gobble, 2015). Temporary Fetish: When everybody thinks that the new phenomenon is not a long lasting proposition but just a momentary fad. Lack of Consultation: Before initiating or permitting any drastic change, all the important stakeholders need to be consulted to take them into confidence as any adverse after effect would simply hamper their future prospect and the new technology might also suffer in its future endeavors (Courpasson Vallas, 2016). Alteration in Status quo: Resistance can also stem from some preconceived notions that since the change will not benefit them, they wont support it fully. Same holds true when they perceive that change for the better will only benefit a section of the society and not them, which is why the conventional taxi operators have resisted the attempts of new players in this field (Neck, Houghton, Murray, 2015). Rewards and Compensations: Issues also crop up when rewards and recognitions are not commensurate with the troubles and hardships endured during the changeover process. Ethical Implications when Change is Implemented: Disruption: Since change is the order of the day in modern business activities, the owner implementing the new aspect of change have to take note of the fact that his revolution does not cause any significant harm to its stakeholders and other similar service providers with respect to existing players in the market. Proper communication should be percolated down the line to ward off any unforeseen contingencies in the future with regard to job security and employability of workforce. When Uber was launched, traditional taxi operators resorted to strikes and agitations to air their objections and grievances as they started to perceive the new style of commuting a threat to their existence (Schneider, 2015). These ethical considerations play a significant role in the success and sustainability of a new organization. Communication: Ethics plays a critical role in implementing any change in the society. Proper communication is the fulcrum of any successful implementation of an organizations goals and objectives. Communication should happen in a transparent and systematic way so that the motives and purpose of the change can be channelized in the right fashion (Suranovic, 2016). Companies which fail to adhere to these basic tenets and rules stand to lose the trust of its employees and the society at large. Uber has had to encounter several of these challenges while operating in both developed and developing nations as taxi aggregators refused to budge from their standpoints of not allowing the entry of new players (Keil, 2016). Teamwork: Since every organization has certain roles and responsibilities to the society in which it operates, ethics plays a strong role in influencing the same. It is not considered an ethical feature if one does its business with scant regard to its effects on the socio-political fabric. It is with societys consent and approval of a new technology that an organization establishes its platform and harnesses its potential for achieving what it aspires for (Wang, 2015). Without this encouragement, sustainability will become a pestering issue, which might push the company to take the extreme step of closing its business. Conclusion: In view of the above arguments, it can be inferred that without proper foresight and decisiveness and long term vision and accountability, it will not be possible for an organization to introduce any revolutionary change in the society as it involves the life and security of multiple stakeholders. Since resistance to anything new is ingrained in human psychology, but with correct intention and right conviction, everything will fall in place with the help of right channel of communication. Revolts and agitations have been witnessed in most parts of the world but Uber has carefully crafted its operational strategy in such a way that, it receives maximum support and motivation from all the stakeholders involved; be it social, political or economic. Governmental support is a vital aspect as without notifying right rules and regulations with respect to operations of online cab booking services, there would be no accountability to its service obligations. Considering the fact that Uber has global operations, it has to formulate its pricing strategies and frame principles in line with country specific regulatory frameworks of transport. It has to carry on its operations ethically, without which broader goals and objectives will not bear fruit in the long run. A sound management structure is a prerequisite in this respect. Bibliography Courpasson, D., Vallas, S. (2016). Resistance Studies: A Critical Introduction. Fullan, M. (2014). Leading in a culture of change personal action guide and workbook. Gobble, M. M. (2015). Regulating innovation in the new economy. Research-Technology Management, 62-67. Keil, R. (2016). Rolling with the changes in a globalizing world. Handbook of Neoliberalism, 385. Lines, B. C.-1. (2015). Overcoming resistance to change in engineering and construction. Change management factors for owner organizations, 1170-1179. Matos Marques Simoes, P., Esposito, M. (2014). Improving change management . How communication nature influences resistance to change. Journal of Management Development, 324-341. Neck, C. P., Houghton, J. D., Murray, E. L. (2015). Organizational behavior: A critical-thinking approach. . SAGE Publications. Nordfjrn, T. ?.-9. (2014). The role of deliberate planning, car habit and resistance to change in public transportation mode use. Schneider, A. (2015). Uber Takes the Passing Lane: Disruptive Competition and Taxi-Livery Service Regulations. Elements: . Boston College Undergraduate Research Journal. Suranovic, S. (2016). Surge Pricing and Price Gouging. Public Misunderstanding as a Market Imperfection. Wang, A. (. (2015). The Economic Impact of Transportation Network Companies on the Taxi Industry. Watson, G. (2013). Resistance to change. In R. Cohen, J. McManus, D. Fox, C. Kastelnik, Psych City: A Simulated Community (pp. 246-257). Will, M. G. (2015). Successful Organizational Change Through Overcoming Risks. Springer International Publishing. Will, M. G. (2015). Successful organizational change through win-win. Will, M. G. (2015). Successful organizational change through win-wiJournal of Accounting Organizational Change, 193-214.