Influence Of Advertising On Modern Culture - 901 Words

We often don’t realize what goes into our advertisements. Teams of marketing personnel, pages of research, and immense amounts of psychological principles are applied all to get you to buy a product. Advertisements are highly calculated to manipulate the customer and illicit a specific response that causes them to buy a product. The use of psychological principles have been used in advertisements for centuries. Marketing and advertising have developed over time into a complex formula for an effective advertising campaign. Marketers receive more amount of information of their consumers than ever before and it’s important to be aware of how advertisements are targeted towards a consumer. As advertisements become more and more prevalent in society, the content of advertisements becomes increasingly more complexly targeted at individuals to convince them to buy a product. While exploring this topic, I hope to present information that could raise a consumer’s awarenes s on the extent in which their purchasing decision is based on product marketing rather than it’s quality. In this paper, I will evaluate the extend psychology influences advertising in modern culture. The psychological principles of advertising all stem from advertising’s roots. The history of advertising goes all the way back to ancient Egypt. Egyptians used papyrus to make sales messages. Political campaign messages have been found in the ruins of Pompeii and ancient Arabia. Wall and rock paintings date back toShow MoreRelatedAdvertisement And Culture Of The Media1658 Words   |  7 Pagesplaying a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are different kinds of media and all of them are presenting their content in more fascinating and glamorize way to influence audience. The presentation of advertisement and pictures in the media is certainly creating a unique mental space in the mind of social capitals. As far as the advertising and their social influence are concern, the understanding of cultural differencesRead MoreThe Effects Of Modern Mass Culture On Modern Society1304 Words   |  6 PagesAdvertising is one of the most common types of social communication and an integral element of modern mass culture. It was the product of the development of market-oriented economic culture production methods, gradually, as the development of information technology in the process of historical evolution, becoming one of the most important social institutions of modern society. The study of nonverbal communication was engaged by scholars such as A. Pease, E. Hall, R. Berdvistell, G. Wilson, M. L.Read MoreThe Culture Industry By Adorno And Horkheimer And The Magic System1625 Words   |  7 Pagesand thrived within the socio-economic culture. The interaction of individuals and the relation to the hegemonic society has created this new grouping of the public; to be consumer culture. The socio-economic structure thrives in capitalism and has evolved society, culturally. A new way of living has evolved and ultimately altered and shaped the public to be heavily influenced by capitalism. The two-works affected and focused around this topic are; The Culture Industry by Adorno and Horkheimer andRead MoreInfluence Of Cultural Values On Advertising Essay1124 Words   |  5 Pages Influence of Cultural Values in Advertising Name: Institution: Introduction Commercial products of multinational companies are being marketed to people from different cultures owing to an increased growth in the world economy (Lin, 2012). Samli (1995) states that in most cases, consumer attitudes are largely driven by the framework of their culture. Mooji points out that global marketing strategies are not culture-free and should not be because its influence on consumer behavior isRead MoreEssay about Summary and Analysis on Practices of Looking915 Words   |  4 Pageslooking we interpret social interaction and meanings. Professors Marita Sturken and Lisa Cartwright explain all about these concepts in the pages of their book Practices of Looking. It is an interesting and appealing novel offers understanding visual culture. Filled with numerous illustrations, the book observes how images play a very significant role in our everyday lives. The concepts of reproduction and demonstration relative to the times past of visual technologies are scrutinized in chapter fourRead MoreConsumerism Is All Around Us747 Words   |  3 Pagesto escape the ever-powerful grasp of corporate consumerism. While many are aware that consumerism is all around us, few understand the true extent to which it impacts our lives. With constant exposure to advertising it’s hard not to get sucked into consumerism. The advertisements we see influence our spending habits by convincing us that certain material possessions will improve our lives. This is problematic because we are controlled by our wants rather than our needs – establishing an attitude ofRead MoreThe Rhetoric Of Hitler s Battle By Kenneth Burke1475 Words   |  6 PagesRhetoric, or the art of persuasion, is a conventional tool employed in propaganda to manipulate the public. In Propaganda by Edward Bernays, modern propaganda is defined as â€Å"a consistent, enduring eff ort to create or shape events to influence the relations of the public to an enterprise, idea or group.† Manipulation is a quintessential quality in modern democracy—allowing the â€Å"executive arm of the invisible government† to control the public. For example, Hitler united a mass of people by reworkingRead MoreBranding, Advertising, And Marketing Essay1694 Words   |  7 PagesIt is interesting to see how branding, advertising, and marketing, that are in place to achieve specific commercial goals, completely rely upon the complex elements of human psychology, as well as on how cultural norms and values influence the individual. This has in fact been an integral concern of marketing historically; the mere presenting of a product or service is ineffective unless some reflection of its deeper value or meaning to the potential consumer is reinforced. In the mid-20th centuryRead MoreWesternization Of The West And The Rest1295 Words   |  6 Pagesin regards to h ow westernization perhaps influences and even trumps other cultures. Westernization is defined as a â€Å"cause (a country, person, or system) to adopt or be influenced by the cultural, economic, or political systems of Europe and North America† or to â€Å"be in the process of adopting or being influenced by the systems of the West† (New Oxford American Dictionary). This implies that it is frequent that other cultures are exposed to Western cultures and then adopt the customs to be their ownRead MoreAdvertisements On The Everyday American Consumer915 Words   |  4 PagesAdvertisements has a huge influence on the everyday American consumer. The total amount of money spent on media advertising last year, 2015, was around one hundred and eighty-nine billion U.S. dollars. Mass corporations understand the power such ads could change the prospective of the consumer. It has been led to believe that the ads that are out for viewing main purpose is to change the way one view s a topic or object. Advertisements are designed to follow the times, not led it. The main objective

An Organization s Corporate Social Responsibility

An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole. Being morally ethical helps an organization to become a more†¦show more content†¦Due to the increase of public awareness in the recent years, a company needs to maintain its moral image. This has also led to the governments all over the world becoming more vigilant in their regulation of these organizations. Government restriction, taxes and environmentally sensitive areas are some of the biggest and most expensive hindrances faced by business organizations, costing them millions of dollars. For some cases, it becomes too expensive for companies to be ethical in tackling various obligations. This forces them to change their approach and look for alternative actions. The Five-year plan Wells Fargo is one of the leaders in the banking industry of the United States. As such, external social pressures to conduct business in a legal, moral and, ethical way, while helping the community around the organization is a major influence on the Code of Ethics and Business Conduct, as well as the Corporate Social Responsibility Report. In 2015, Wells Fargo unveiled their New Five-Year Corporate Social Responsibility Effort, which focuses on global economic, social, and environmental challenges over the next five years through their products and services, culture and operations, and philanthropy. As a part of this effort, Wells Fargo established its new CSR goals, including significant commitments in improving home and small business loans, community investment, operational efficiency, and corporate philanthropy,

Characteristics Of Anne Frank Essay Example For Students

Characteristics Of Anne Frank Essay The Franks were your general German family and Anne was your general Germangirl. This family of four lived in Germany, Mr. Frank was an average businessman, Mrs. Frank was an average mother and Margot and Anne were average students. The one thing that made them different in the eyes of Hitler, was the fact thatthey were Jewish. Once Hitler rose to power, the Franks fled to Holland, wherethe hoped to be safe from the Jewish-blood thirsty Nazis, they went on withtheir normal lives, until once again Hitler took over. This caused the Franks toflee again, only this time they would be in hiding. A plan was devised; theFranks would stay in an abandoned section of the Kraler office building, alongwith another family of three: the Van Daans. The Franks set off for their newhome before the Van Daans. They had to carry with them things thatwould last for as far as they knew, years. Anne took with her two vests, threepairs of pants, a dress and skirt, jacket, summer coat, shoes, two pairs ofstockings, a cap and a scarf. During the journey through the streets, non-jewslooked at them with pity and sorrow, they knew that there was nothing they coulddo to help them, no rides, no food, no help period. Once they arrived to whatth ey called, the Secret Annexe they set their things in their rooms. Anne decorated her wall with all of her favorite actors and actresses. About aweek later the Van Daans joined them, Mrs. Van Daan brought with her, herchamber Mr. Van Daan brought a folding tea table and Peter broughthis cat Mouschi. Each of them had their own individual personality, Mr. Van Daan,was pretty mellow with most of the Franks, especially Margot, but often had aword or two to say about Anne, he didnt like her constant chattering. Mrs. VanDaan was loud and flirtatious, constantly pestering people and never willing todo her part of the work around the Annexe. Then theres Peter, the quiet, dulland boring one. At first Anne cannot stand Peters laziness, but she later growsquite fond of him. As time goes on, they each get to know each other a littlebetter, Miep brings them news from the outside world as often as she can alongwith some small amounts of rations. The families decide to let one more personstay with the seven of them in the already crowded space they have. AlbertDus sel is a dentist who has come to stay with the Franks and Van Daans, sincethe outside world has become too dangerous for a Jew to stay in. Anne offers toshare her room with Mr. Dussel and to her surprise he is a friendly guy. Theeight of them now begin to realize just how crowded the Annexe is, each personis annoyed by something that one person or the other is doing or saying. Notonly does Anne have to put up with her mother, who she feels treats her like ababy and her sister who she is stuck in the shadow of, but now she has Mrs. VanDaan complaining, Mr. Van Daan who is always in an uproar over something Annedoes, Mr. Dussel constantly shhing her, and now her father telling her she needsto show more compassion for her mother! She begins to feel like no one everlistens, she can never seem to please anyone. All she wants to do is be backhome with her friends, talking when she wants to talk, going to the bathroomwhen she needs to, taking a bath when and where she feels like it and goi ngwhere she wants to. Anne then finds someone to lean on, she begins to confide inPeter. They start to tell each other what they are feeling, what it is thatbothers them so much, they tell each other of all their wishes and dreams. Andeventually they both come to realize that they each share a secret crush on oneanother All of the tension and bickering finally took its toll. The Franks andthe Van Daans had a huge argument. The Franks asked the Van Daans to leave,which only made things worse. They reconciled and just in time. Tuesday August1, 1944, was the last day Anne wrote in her Diary. She did not get the chance todescribe all that went on with being caught and taken away, but her father did. .u383a14206ede2003a9c610e32d0524a3 , .u383a14206ede2003a9c610e32d0524a3 .postImageUrl , .u383a14206ede2003a9c610e32d0524a3 .centered-text-area { min-height: 80px; position: relative; } .u383a14206ede2003a9c610e32d0524a3 , .u383a14206ede2003a9c610e32d0524a3:hover , .u383a14206ede2003a9c610e32d0524a3:visited , .u383a14206ede2003a9c610e32d0524a3:active { border:0!important; } .u383a14206ede2003a9c610e32d0524a3 .clearfix:after { content: ""; display: table; clear: both; } .u383a14206ede2003a9c610e32d0524a3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u383a14206ede2003a9c610e32d0524a3:active , .u383a14206ede2003a9c610e32d0524a3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u383a14206ede2003a9c610e32d0524a3 .centered-text-area { width: 100%; position: relative ; } .u383a14206ede2003a9c610e32d0524a3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u383a14206ede2003a9c610e32d0524a3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u383a14206ede2003a9c610e32d0524a3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u383a14206ede2003a9c610e32d0524a3:hover .ctaButton { background-color: #34495E!important; } .u383a14206ede2003a9c610e32d0524a3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u383a14206ede2003a9c610e32d0524a3 .u383a14206ede2003a9c610e32d0524a3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u383a14206ede2003a9c610e32d0524a3:after { content: ""; display: block; clear: both; } READ: Genetic heart engineering EssayOn August 4, a Gestapo caught the Franks, Van Daans and Albert Dussel and sentthem all to Westerbork. They were then taken to the death camp Auschwitz. Anne,Mrs. Van Daan and Margot were considered healthy and taken to the typhusinfested camp Belsen, located in Germany. While at Belsen, Mrs. Van Daan died. Margot died towards the beginning of March 1945 from typhus. Anne, who did notknow of her sisters death, had a strong feeling that something had happened, tothe only person she knew for sure was still alive, this strong sense, caused herto give up die.

Management of Change Uber Technologies

Question: Discuss about theManagement of Changefor Uber Technologies. Answer: Introduction: One of the most basic problems which an organization faces is resistant to change. Sometimes employees and communities do accept change where they will the same will benefit either in short term or long term. Since human beings have an inherent dislike for change when it comes to adapting to a new phenomenon overnight as they have an entrenched habit of going with the current flow structure of their lives (Watson, 2013). For change is the only constant is best described by the introduction of new modes of transport like Uber. Uber Technologies is an online transportation company based in United States. It was founded in March 2009 by Travis Kalanick and Garrett Camp with a view to create a model of transport which would revolutionize the way people commute from one place to another. When it started its services, many were opposed to the changing concept of travelling due to several factors like technological, social, political and economic. How this change is looked upon by the stakeholders of the company and what are its ethical implications have been analyzed here. In cities across the world, there has been a growing unrest among the traditional taxi operators, who are resisting the introduction of application based cab service in urban areas. Urban transport have always been a stronghold of these traditional taxi operators, who are up against operation of new services as they fear the same would jeopardize their operating margin and render them redundant. From Los Angeles to London and Madrid to Canberra, Uber is shaking up the transportation business like never before (Matos Marques Simoes Esposito, 2014). However, wherever they are setting up businesses, they are being met with severe resistance over their aggressive promotional strategies. Traditionally, taxis have fought for their survival in the urban transportation domain and have raised their issues and grievances time and again across all parts of the world- from San Francisco to London and Paris to Mumbai, paralyzing traffic and leaving hundreds of passengers stranded. According to some experts on urban transportation, these protests and agitations would not bear any fruit and succeed in stifling the progress of technology on the go (Lines, 2015). The world is constantly witnessing a flood of changes in the way organizations function and how new companies are shaping up the spectrum of basic travel of individuals from one place to another. Since taxi operators expect more stability in their business, they are always hesitant to allow any drastic change in their area of operations, which they consider their forte (Keil, 2016). The purpose and objective of Uber is to introduce advanced new technological features, which would help users travel with ease and reach their destination in a hassle free and safe manner. Traditional taxi operators are fighting against the introduction of these new features on new cabs as they consider the same to be arbitrary and disruptive, which is why they do not want their monopolistic system to be overhauled (Nordfjrn, 2014). They argue that they dont have official permits to charge fare based on kilometer basis as these cabs do not have meters in them. The idea behind this revolutionary business model was to reduce passenger discomfort while booking and riding a cab, increase the riding experience through introduction of a customized approach to commute and pay in a smart and efficient manner. There exist several issues with respect to passenger amenities when one is riding a conventional taxi. They include long waiting periods, uncomfortable seats, rude behavior and lack of transparency in routes. To overcome these shortcomings, companies like Uber are striving to develop their own method of transport which promises to give highest priority to customer comfort. Some of these conventional taxi drivers argue that they have been in this business for decades and it would be next to impossible to slide them off the radar by any online transportation cab aggregators. Even though experts are saying their over confidence will not hold true in the long run as the battle lines are being clearly drawn to see who takes the lead in the long ru n. In this context, the most ironical part is that the policy makers are siding with these conventional operators to gain political advantage in the near future, which is truly reflected in Germany banning the services of online cab companies, including Uber (Fullan, 2014). The company has received good response in Australia albeit with some initial resistance, which is considered normal whenever any disruptive and innovative idea is espoused and experimented in a broad fashion. In Canberra, Uber has grown its business substantially and is planning to launch driverless cars in certain cities, starting with Melbourne. This is another grey area from the employees and drivers point of view as they perceive it to pose a threat to their existing job security and future prospects. Based on a report, Uber has the ability to cut 10% of taxi bills of $5.5 billion spent annually, which is an encouraging prospect for both users and governments overall objectives (Will M. G., 2015). It is pertinent to mention that although the introduction envisages an overall development of passenger amenities along with protection of both traditional taxi operators and online cab service providers, there are certain issues with respect to change and how it can be managed and what are the ethical implications which are to be addressed. Some notable reasons for resistance to change are: Lack of clarity in understanding the need for change: It happens so when the staff of an organization is unaware of the changes going to happen and other stakeholders are not taken into confidence. Lack of Competence: Change in skill sets induces a sense of pessimism among the society and existing members, that they wont be able to smoothly make the transition process in a time bound manner(Will M. G., 2015). Hangover: Human beings have a general tendency towards going about their activities in old fashioned way instead of embracing the new one. For instance, when Uber launched its services, people were quite hesitant in switching over to a better technical mode of transportation as it involved certain technicalities, which had to accustom with the customers ease of operation. Trust Deficit: This occurs when people do not have enough faith in the new offering. Not only users, but other stakeholders become more apprehensive of their survival as competition pushes them to the brink, forcing them to fall in the same line (Gobble, 2015). Temporary Fetish: When everybody thinks that the new phenomenon is not a long lasting proposition but just a momentary fad. Lack of Consultation: Before initiating or permitting any drastic change, all the important stakeholders need to be consulted to take them into confidence as any adverse after effect would simply hamper their future prospect and the new technology might also suffer in its future endeavors (Courpasson Vallas, 2016). Alteration in Status quo: Resistance can also stem from some preconceived notions that since the change will not benefit them, they wont support it fully. Same holds true when they perceive that change for the better will only benefit a section of the society and not them, which is why the conventional taxi operators have resisted the attempts of new players in this field (Neck, Houghton, Murray, 2015). Rewards and Compensations: Issues also crop up when rewards and recognitions are not commensurate with the troubles and hardships endured during the changeover process. Ethical Implications when Change is Implemented: Disruption: Since change is the order of the day in modern business activities, the owner implementing the new aspect of change have to take note of the fact that his revolution does not cause any significant harm to its stakeholders and other similar service providers with respect to existing players in the market. Proper communication should be percolated down the line to ward off any unforeseen contingencies in the future with regard to job security and employability of workforce. When Uber was launched, traditional taxi operators resorted to strikes and agitations to air their objections and grievances as they started to perceive the new style of commuting a threat to their existence (Schneider, 2015). These ethical considerations play a significant role in the success and sustainability of a new organization. Communication: Ethics plays a critical role in implementing any change in the society. Proper communication is the fulcrum of any successful implementation of an organizations goals and objectives. Communication should happen in a transparent and systematic way so that the motives and purpose of the change can be channelized in the right fashion (Suranovic, 2016). Companies which fail to adhere to these basic tenets and rules stand to lose the trust of its employees and the society at large. Uber has had to encounter several of these challenges while operating in both developed and developing nations as taxi aggregators refused to budge from their standpoints of not allowing the entry of new players (Keil, 2016). Teamwork: Since every organization has certain roles and responsibilities to the society in which it operates, ethics plays a strong role in influencing the same. It is not considered an ethical feature if one does its business with scant regard to its effects on the socio-political fabric. It is with societys consent and approval of a new technology that an organization establishes its platform and harnesses its potential for achieving what it aspires for (Wang, 2015). Without this encouragement, sustainability will become a pestering issue, which might push the company to take the extreme step of closing its business. Conclusion: In view of the above arguments, it can be inferred that without proper foresight and decisiveness and long term vision and accountability, it will not be possible for an organization to introduce any revolutionary change in the society as it involves the life and security of multiple stakeholders. Since resistance to anything new is ingrained in human psychology, but with correct intention and right conviction, everything will fall in place with the help of right channel of communication. Revolts and agitations have been witnessed in most parts of the world but Uber has carefully crafted its operational strategy in such a way that, it receives maximum support and motivation from all the stakeholders involved; be it social, political or economic. Governmental support is a vital aspect as without notifying right rules and regulations with respect to operations of online cab booking services, there would be no accountability to its service obligations. Considering the fact that Uber has global operations, it has to formulate its pricing strategies and frame principles in line with country specific regulatory frameworks of transport. It has to carry on its operations ethically, without which broader goals and objectives will not bear fruit in the long run. A sound management structure is a prerequisite in this respect. Bibliography Courpasson, D., Vallas, S. (2016). Resistance Studies: A Critical Introduction. Fullan, M. (2014). Leading in a culture of change personal action guide and workbook. Gobble, M. M. (2015). Regulating innovation in the new economy. Research-Technology Management, 62-67. Keil, R. (2016). Rolling with the changes in a globalizing world. Handbook of Neoliberalism, 385. Lines, B. C.-1. (2015). Overcoming resistance to change in engineering and construction. Change management factors for owner organizations, 1170-1179. Matos Marques Simoes, P., Esposito, M. (2014). Improving change management . How communication nature influences resistance to change. Journal of Management Development, 324-341. Neck, C. P., Houghton, J. D., Murray, E. L. (2015). Organizational behavior: A critical-thinking approach. . SAGE Publications. Nordfjrn, T. ?.-9. (2014). The role of deliberate planning, car habit and resistance to change in public transportation mode use. Schneider, A. (2015). Uber Takes the Passing Lane: Disruptive Competition and Taxi-Livery Service Regulations. Elements: . Boston College Undergraduate Research Journal. Suranovic, S. (2016). Surge Pricing and Price Gouging. Public Misunderstanding as a Market Imperfection. Wang, A. (. (2015). The Economic Impact of Transportation Network Companies on the Taxi Industry. Watson, G. (2013). Resistance to change. In R. Cohen, J. McManus, D. Fox, C. Kastelnik, Psych City: A Simulated Community (pp. 246-257). Will, M. G. (2015). Successful Organizational Change Through Overcoming Risks. Springer International Publishing. Will, M. G. (2015). Successful organizational change through win-win. Will, M. G. (2015). Successful organizational change through win-wiJournal of Accounting Organizational Change, 193-214.

Why We Lie Essay Example

Why We Lie Paper Why we lie Lying has been around since the creation of human. Adam and Eve lied to god because they were scared after they ate from the forbidden apple tree. There are lots of reasons that could make people tell lies, Even though each reason might be different from the other in the end they all of them stem from one root cause which is being unable to bear the consequences of telling the truth. On the other hand, sometimes we lie because the truth may hurt someone we care about so we lie and from there we find some reasons why people lie. A guy and a girl have been married for more than five years. After all these years, one day the girl told the guy that she had lied to him many years ago about her previous love relationships! Infect when the guy and girl first met and started dating, the girl told the guy that he is her first and only boyfriend (love). .They got married after a long dating season. About five years later, the girl thought that she has to tell the truth to her husband and told him that she dated three other guys before him! The girl lied to him because she was afraid that the guy would not accept her as she was if she would have told him that she dated three other guys before him and maybe that she had sex with them too! The husband smiled at his wife and said â€Å"that is fine honey, because you lied for a good reason just to keep me by you†. From this short story, we learn that lying can be used for good reasoning and it is not always bad. Moreover, when a person loves someone so much he/she will do anything to stay with that person including lying, and this type of lying is usually called white lie. We will write a custom essay sample on Why We Lie specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Why We Lie specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Why We Lie specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There are many different types of white lies that are told, such as, lies of flattery for example; if someone gives another person a gift and the gift was not what the person wanted, this person would reply â€Å"thank you so much! I love it! † This type of white lie is told because telling someone that their gift was undesirable would make the teller look like an inconsiderate being. On the other hand, lying is not always for a good reason even if people try because they do not want to hurt someone’s feelings. A doctor had a clinic that was located next to a coffee shop where he buys his morning coffee every day before going to work. At the coffee shop there was a beautiful woman working there and the guy liked her and someday he asked her out. As they were dating, the guy told everything about his past to the girl and asked her too says everything about her past. The girl told the guy that she had four boyfriends before and that she had no sexual relationship with any of them, and that one of them cheated on her with her best friend. She also told the guy that she has had some minor flirt relationships and kissed two other guys. The two of them dated for about ten months and everything was going as smooth as silk until the girl decided that it is time to tell the truth to her current boyfriend. So the girl told the guy that she lied and did not tell him about another guy with whom she had a relationship in the past. She told him that she met the guy on a social network some time ago before she started dating him and that she had sexual relationship with him and with another one. The boyfriend was very angry when he heard this fact after ten months of dating. The guy responded to the girl by saying â€Å"if you would have told me the truth from the beginning, i would have stayed with you but now it is too late I cannot trust you anymore†. The girl lied to the guy because she wanted to stay with him for money only and not because she liked him. There are many reasons to lie and one of them is like the story above. Lying to others has good benefits for others to prevent from falling into their own problems and escape them but at the end they will get hurt because lying does not last for long time. Once people learn how to lie successfully, they tend not to forget it because of the many benefits it brings. It is an art that progresses slowly from childhood into the adult years all the way to the last day we live. People lie to themselves and others for various reasons; some lie to make their story more compelling, a few lie to get them out of trouble, and others, such as lawyers, lie because they are accustomed to it. Even though people regard lying as a terrible thing, it is not. Lying does have its advantages.

The Sociology of the Family Unit

The Sociology of the Family Unit Sociology of the family is a subfield of sociology in which researchers examine the family as one of several key social institutions, and as a unit of socialization from a variety of sociological perspectives. The sociology of the family is a common component of introductory and pre-university academic curricula, as the family makes for a familiar and illustrative example of patterned social relations and dynamics. Overview Within the sociology of the family, there are several key areas of inquiry. These include: Focus on the demographic makeup of families, and how this shifts over time or from place to place. For example, research has found that millennial adults are more likely to live at home with their parents than any other previous generation.How social class affects a family and how the family itself might help or hinder the social mobility of its members.Social dynamics within families, including the specific roles family members play in relation to one another, and what families do together on a daily basis and in the long-term. Those interested in this aspect will be fascinated by the findings of the American Time Use Survey, which took a close look at family dynamics.How social and economic change affects families.How the family as an institution interacts with other institutions and social organizations.The diversity that families and households take. How do sociologists approach some of these key areas? Family and Culture Within the sociology of the family, one area that sociologists examine is the cultural factors that shape family structures and family processes. For example, how gender, age, race, and ethnicity influence family structure, and the relationships and practices within each family. They also look at the demographic characteristics of family members across and within cultures and how they have changed over time. Family Relationships Another area studied under the sociology of the family is relationships. This includes the stages of coupling (courtship, cohabitation, engagement, and marriage), relationships between spouses through time, and parenting. For example, some sociologists have studied how differences in income between partners influences the likelihood of infidelity, while others have examined how education affects the success rate of marriage. The topic of parenting is a large one. It includes things such as the socialization of children, parental roles, single parenting, adoption and foster parenting, and the roles of children based on gender. Sociological research has found that gender stereotypes influence parenting even when children are at a very young age, and manifests in a gender pay gap for childrens chores. Sociologists have also examined whether being in a same-sex couple affects parenting. Alternative Family Forms Alternative family forms and singlehood are other topics examined under the sociology of the family. For example, many sociologists study the roles and influence of family members beyond the nuclear family, such as grandparents, aunts, uncles, cousins, godparents, and surrogate kin. Marital disunions are also studied, as divorce rates have risen over the past several decades. Family Systems and Other Institutions Sociologists who study the family also look at how other institutions affect and are affected by family systems. For instance, how is the family affected by religion and how is religion influenced by the family? Likewise, how is the family affected by work, politics, and mass media, and how are each of these institutions affected by the family? Edited  by Nicki Lisa Cole, Ph.D. Source: Unknown. American Time Use Survey - 2017 Results. Bureau of Labor Statistics, June 28, 2018, Washington, D.C.

Enviromental science Movie Review Example | Topics and Well Written Essays - 500 words

Enviromental science - Movie Review Example The director asks this family to keep their every scrap of the garbage for three months. Later he shows the family where it all goes and what its doing to the world. This documentary film is definitely an eye opener for everybody. The theme, which attracted me very much from this film, is the injudicious consumerism and tis consequences. Uncontrolled consumerism is one of the biggest curses facing by the current generation at present. Since modern generation do not have much financial problems compared to the older generation, they consume many wanted and unwanted things. For example, it is the habit of many people to purchase latest mobile phones even if they have good mobile phones in their hand. In other words, many of the current consumers purchase goods not because of necessity but to keep their social status. While purchasing new things, they throw away the older ones. It should be noted that mobile phones like electronic goods have many toxic elements, which has the potential to destroy our environment. For example, the lead batteries of the mobile phones have the ability to cause major environmental problems. This film warns the public a bout the negative effects of uncontrolled or injudicious consumerism. This film warns the public that â€Å"from organic waste to the stuff they flush down the potty, the plastic bags they use to the water they drink out of bottles, the air pollution they create when transporting the kids around, to using lights at Christmas, the McDonalds discover that for every action there is a reaction that affects them and the entire planet† (Nisker). The biggest drawback of this film is that it gives us many problems and failed to give ample solutions. In other words, the film mainly focussing on the problem side of uncontrolled consumerism and it says less about the possible solutions. For example, it says that 1 trillion plastic bags are used in the world every five minutes. However, it says little about the alternate options

Informative Speech on Current Marketing or Presentation

Informative on Current Marketing - Speech or Presentation Example Researchers have found that shopping habits are ingrained in consumers and they are often characterized by collecting certain items from one store and other items from a different store, that is, consumers will go to a toy store to get toys and go to a supermarket to get basic household commodities. Retailers must therefore place themselves in a position that allows them to take advantage of this complex environment (Krafft and Mantrala 7). Having been in existence for over a century, the Target Corporation an American retailing company has proved to be up to the challenge and has subsequently thrived in the retail industry. Through one of its employees, Target was able to create a model that allows the store to predict human behavior and thus preempt their competitors by meeting the individual needs of their customers. The challenge the store was facing was convincing their customers that they could shop for all they need at their store as opposed to getting specific items only wher e mostly it has been toiletries, cleaning supplies and socks. The biggest constraint was that consumers’ having their shopping habits ingrained which makes it difficult to convince them to adopt new ones. This restraint was presented by the marketers to one of the employees at the store that is a statistician. They explained that in every person’s life time there was a point at which their loyalties could be shifted. One such point is when expecting a baby where expectant mothers will look to brands offering them the best deals and in the past companies had caught up on this and resulted to sending them coupons. This was because companies can access birth records as they are made public. The challenge was now to preempt these companies by identifying a way to reach the expectant mothers while still in their early stages of pregnancy (Duhigg). The company already had a medium for collecting information but what they needed now was a way of predicting behavior. These two would then be integrated to allow the store capture customers as the data collected would be analyzed and be used to establish patterns that dictate shopping habits. This trend has been identified as predictive analytics and has been supported by a study that showed our thinking on issues such as dieting are influenced by habits rather than conscious decision-making which has allowed doctors to conjure up treatments for addictions, depression among other illnesses. Target tasked Andrew Pole the statistician employee with identifying when their customers’ shopping habits are particularly flexible so as to design suitable advertisements or coupons, which would lead the customers to have new, large spending habits. In essence, the store was striving to push psychological buttons after establishing a cue-routine-reward loop using a calculator designed by Pole. However, the issue of privacy came up as customers were bound to become worried about how Target was finding out such in formation. The company then decided to camouflage their intentions by sending ads for items that expectant mothers would need alongside other unrelated items so as to eliminate the fear of intrusion on privacy. Their most impressive story was where the company was able to determine a girl was pregnant even before her own father knew, leading them to send her coupons for expectant mothers (Duhigg). Predictive analytics raises the concept of shopper marketing as opposed to

International finance Assignment Example | Topics and Well Written Essays - 2250 words

International finance - Assignment Example The system of the Agreement was aimed towards keeping the major currencies of the world at a fixed rate. With the collapse of the system, the world economies have been facing the volatility which is continuing at present as well. Under the system of Bretton Woods, the various countries’ major currencies were used to be fixed in relation to the Dollar while the Dollar was fixed with respect to the value of gold. This system indicated that the threat of currency instability was to be abided by the governments. As a result of this system, the corporation houses were to deal with lesser trading activities related with foreign currencies on a large volume. The system of the Bretton Woods Agreement at that time was factually capable of providing significant firmness within the markets of currencies (Hussain, 2010). The governments prefer fixed exchange rates to floating exchange rates which is prevalent at present in the world economies because under the later system, the currencies ’ demand and supply factors are the determinant of the rate of exchanges within the market of foreign exchange. Thus, the governments’ power over the fluctuations of the currency valuation gets removed under the floating rate system. Along with this fact, the risk associated with the currency and financials appears in privatised form (Ono, 2004). On the other hand, the distinctive system of the fixed exchange rate allows the governments or respective authorities to bestow controls over certain tools of the monetary policy such as that of the regulation on the rates of interests and supply of money through issuing fresh bills. However, the authorities in charge of the monetary policies function under the control and regime of a board of currency which allows the authorities to enhance the money supply only after ensuring that the particular country has sufficient reserves of the foreign currency that are essential for backing up the enhancement of domestic currency with in the nation (International Monetary Fund, 2009). More precisely, it is due to the following advantages of fixed exchange rates in the international monetary system that government prefers to preserve it. Firstly, due to the existence of fixed exchange rate system, price constancy in the international trading market can be ensured for the purpose of effective performance on trading. Price stability in the international trading market aids towards its growth and it also assures less risk for the businesses. Secondly, fixed exchange rates are termed to be inclined towards policies against inflation under this system. The countries are required to operate under strict policies related to both monetary as well as fiscal administration. Thirdly, the regimes under the system of fixed exchange rate demand from the Central Bank that it should uphold huge amount of foreign reserves in the form of both hard currencies and gold as well. This requirement of the fixed exchange rate regime helps in backing up risks that can arise due to any adverse situation of the international market (Fordham University, 2011). Along with the above mentioned benefits, another essential benefit sought by the government that make the fixed exchange rate system preferable for the government is that fixed rates are highly

Challenges Faced By The Virgin Atlantic Commerce Essay

Challenges Faced By The Virgin Atlantic Commerce Essay Nowadays globalization has increased so competitions in business are very high because of making profits the demand increases through customers. There are lots of good smart phone applications, or app, available for smart phones to help every people to travel easier. People are addicted to travel in different places by flights, so they are looking for cheap rate. If this company decrease the flight charges their marketing in business will be in loss. One really good one is flight track. This flight land at fix time and gate number and even allow to see the geographical position of the flight on a map at any time. In this flight offers many facilities like food, water, drinks ,napkins with free of cost travelers make wonderful journey for their trips on this flight.Many airlines such as southwest,jetblue and others have launched applications which let you book your tickets ,lookup schedules and check in all in phones so customers can book tickets through online and tickets were posted in houses. A few days ago virgin Atlantic came out with app and is called JET LAG FIGTHER which seems to have a lot of potentials for people. In some emergency case workers, families in serious can immediately book on this flight. This aircraft is fastest rather than any other aircraft. TASK1 For years theres been something rather lonely about the British airline its very expensive travelers to travel. The food which they provide is not free of cost. The British airline which flies outside the comforting embrace of the big three alliances, despite the 49%stake owned by the Singapore airline a member of star alliances. That could set to change , though with virgin having now admitted to receiving a number of lines of enquiry. Theres something rather inevitable about a deal for virgin. British airways are very expense this aircraft makes difficult to gain their profits. Its a big rival working ever more closely with American airlines and international air transport associations, virgins continuing survival as a lone operator just seems too shaky. Leadership style is the manner and approach of providing direction, implementing plans and motivating people. Kurt Lewis (1939) led a group of researchers to identify different styles of leaderships.The three major style of leadership are AUTHORITIAN OR AUTOCRATIC PARTICIPATVE OR DEMOCRATIC DELEGATING OR FREE REIGN AUTHORITIAN-This style is used when leaders tell their employees what they want done and how they want it accomplished without getting the advice of their followers .Some of the appropriate conditions to use it is when we all the information to solve the problem. Some people tend to think of this style as a vehicle for yelling ,using demeaning language and leading by threats and abusing their powers. PARTICIPATIVE(DEMOCRATIVE)-This style involves the leader including one or more employees in the decision making process. However leader maintains the final decision making authority.Using this style is not a style of weakness, rather it is sign of strength that your employees will respect. This is normally used when you have part of the information and your employees have other parts. DELEGATING OR FREE REIGN-In this style leaders allow to make the decisions. However the leader is still responsible for the decisions that are made.This is used when employees are able to analyse the situations and determine what needs to be done and how to do it. Leadership is organizing a group of people to achieve a common goal. The leader may or may not have formal authority.Students of leadership have produced theories involving traits. 1.situational,interaction,function,behavior,power,visionand values. 2.charishma and intelligence and among others Sir Richard Charles Nicholas Branson is a British entrepreneur best known for his virgin group of over 400companies His first successful business venture was a magazine called student at age 16.In 1970 he set up an audio record mail order business. In 1972 he opened a chain of record stores .Virgin Records later known as virgin megastores.Bransons virgin brand grew during the 1980.Branson mainly has lots of business he earned more profit for virgin atlantic.He wants to continue his business for a long time. Once he caught arrested and charged selling in virgin stores that had been declared export stock .He settled out of court with uk customs and Excise with an agreement to repay the unpaid tax and a fine. Earning enough money from his record stores. Branson in 1972 launched the record level and a country estate in which he installing a recorded studio. He have lots of professional work and have good idea to build up the companies. DETERMINING ORGANIZATION DIRECTION 1. Through an interpretation of information gathered during environmental analysis managers can determine the direction in which an organization should move. 2. Important ingredients of organizational direction are organizational Mission and organizational objectives. DETERMINING ORGANIZATIONAL MISSION: The most common initial act in establishing organizational direction is an organizational mission. The statement that describes the mission talks about the target market which in this case is families, geographic, domain of neighbourhoods. It also talks about its strategy t be profitable by providing good customer service through friendly and knowledgeable people. It is essential to look into external influences like labour, conditions, competitors, government rules while considering mission statement. Companys mission statement should define stakeholders expected return along with the measurement of the performance of the company through those returns. The expected profit too should be included in the organizations mission. Moreover, the company should come to consensus as to what all areas should be measured like margin growth, efficiency, competitive cost position, product quality, market share etc. A missions statement sets the boundaries for how resources should be allocated and what strategic and operational goals should be set. The mission statement should acknowledge the companys strength and then inform employees where to direst their efforts in order to take advantage of those strength. It is often helpful to allow companywide input when creating a mission statement. Employees from throughout the organization can help identify the core values of the company. It is important to keep in mind that there will be a draft process involving in creating the mission statement. Employees can often provide invaluable insight on how to improve on each draft. In the end the mission statement should reflect the personality of the organization. Thus each company should be creative and unique in developing its own statement. Creating a mission committee that consists of members of management, frontline employees. Communicating the mission statement to customers to make them feel valued a nd important. It can be sending to customers in a mass mailing or posted or signs in areas those customers frequent. It sets the forth the goals of the organizations so customers know what to expect when doing business with the company. Mission and vision statements give organizations a focus and a strategy for the future. Setting up meetings with members of management and frontline employees can often help uncover areas where the company does not meet the standard sets by the mission statement, SWOT ANALYSIS Organizations should begin first by reviewing internal strengths and weakness. When analyzing an organizations strength is important to identify distinctive competencies or strength possessed by only a few competing firms. These distinctive competencies often become the competitive advantage that is included in the mission statement. Distinctive competencies can be found in the financial resources, quality product and services, proprietary technology or cost advantage. Organizational weakness is skills and capabilities that prevent an organization from implementing strategies that achieve its mission. They can be problem with facilities, lack of clear strategic direction, internal operating problems, too narrow a product line, weak market image, or the inability to financial changes. The next step is to identify external opportunities are circumstances in an organizations environment that if capitalized on will result in above normal increases in economic performance. In conclusion mission statement provides a sense of direction and purpose. In times of change and growth they can be an anchor and a guide in decision makings. The benefit far outweigh the disadvantages and challenges when looking at the potential for increase in profitability and returns .Defining an organization by what it produce and who it satisfies are the main target towards creating a sound and stable mission statement. Setting a company apart from the competition is one of the biggest advantages. Task-3 There are two major components to your marketing strategy: how your enterprise will address the competitive market place how you will implement and support your day to day operations In todays every competitive market place a strategy that insures a consistent approach to offering your product its all up to customers how much they required. It is of little value to have a strategy if you lack either the resources or the expertise to implement it. In the process of creating a marketing strategy you must consider many factors. Of those many factors some are more important than others.Because each strategy must address some unique considerations its not reasonable to identify every important factor at a general level. If the market is very attractive and your enterprise is one of the strongest in the industry you will want to invest your best resources in support of your offerings. If the market is very attractive and your enterprise is one of the weaker ones in the industry. A cost leadership strategy based on the concept that you produce and market good quality product or service at lower cost than your competitors. These low cost should translate to profit margins that are higher than the industry average. Some of the conditions that should exist to support a cost leadership strategy include an ongoing availability of operating capital, good process engineering skills, close management of labor, products designed for ease of manufacturing and low cost distribution. A differentiation strategy is one of the creating a product or service that is perceived is being unique throughout the industry. The emphasis can be a brand image, proprietary technology, special features, and superior services, a strong distributor network or other aspects that might be specific to your industry .This uniqueness should also translate to profit margins that are higher than the industry average. In addition some of the conditions that should exist to support a differentiation strategy include strong marketing abilities, effective product engineering, creative personal the ability to perform basic research and a good reputation. A focus strategy may be the most sophisticated of the generic strategies, in that it is a more intense form of either the cost leadership or differentiation strategy. It is designed to address a focused segment of the marketplace, product form or cost management process and is usually employed when it isnt appropriate to attempt an across the board application of cost leadership or differentiations. It is based on the concept of serving a particular target in such an exceptional manner, those others cannot compete. Usually this means addressing a substantially smaller market segment than others in the industry, but because of minimal competitions, profit margin can be high. CUSTOMER SERVICES The strength of the customer service function has a strong influence on long term market success. Factors to consider include. .Experience of the customers service manager in the areas of similar offerings and customer quality control, technical support, product documentation, sales and marketing. The availability of technical to service your offerings after it is purchased. one or more factors that causes your customer support to stand out as unique in the eyes of the customer service. Accessibility of service outlets for the customer. The reputation of the enterprise for the customer service. PROFIT POTENTIAL Potential for competitive retaliation is based on the competitors resources, commitment to the industry, cash position and predictability as well as the status of the market. The enterprises ability to construct entry barriers to competitions such as the creation of high switching costs, gaining substantial benefit from economic of scale ,exclusive access to or clogging of distributional channels and the ability to clearly differentiate your offerings from the competitions. the ability of the enterprise to limit suppliers bargaining power. The availability of substitute solutions to the prospects need. Market potential for new products considering market growth, prospects need for your offerings and the competition and the degrees of the prospect needs. The freedom of the enterprise to make critical business decisions without undue influence from distributors, suppliers, unions, investors, and other influence. COST TO ENTER MARKET This is an analysis of the factors that will influence your cost to achieve significant market penetration. Factors to consider include. your marketing strength. Access to low cost materials and effective productions. The experience of your enterprise. The complexity of introduction problems such as lack of adherence to industry standards, unavailability of materials, poor quality products, regulatory problems, and the inability to explain the benefits of the offerings to the prospects. The effectiveness of the enterprise infrastructure in terms of organization, recruiting capabilities, employee benefit programs, customer support facilities and logistical capabilities. Distribution effectiveness as measured by the history of relations, the extent of channel utilizations ,financial facilities stability, reputations ,access to prospects and familiarity with your offering. Technological efforts likely to be successful as measured by the strength of the development organization. The availability of adequate operating capital. PRODUCTION The strength of the production manager including experience with personnel management, current and new technologies, complex projects and equipments, tools used by the manufacturing personnel. Economies of scale allowing the sharing of production and the potential for vertical integration. Technology and production experience. The necessary production personnel skill level and or the enterprises ability to hire or train qualified personnel. The ability of the enterprise to limit suppliers bargaining power. The ability of the enterprise to control the quality of raw materials and product. Adequate access to raw materials and sub-assembly production. TECHNOLOGY INNOVATIONS Technology is an outgoing process and BAS competition like virgin Atlantic is also in for the challenge .Virgin Atlantic airlines invested in innovative features that distinguish the company name. The use of information technology and internet are key factors in BAS strategy success and efficiency of the organizations. British Airways recognized this opportunity and turned in to one of its strength. On the other hand Technology advancements may also be a threat to the airline industry. As an example video conferencing may reduce business travel. Another example its internet bookings which are allowing greater price transparency thus leading to aggressive price battles between competitions, resulting in less profit marketing and leading to a less effective financial positions. MARKETING STRATEGY BA lacks of a marketing strategy to win customer loyalty. A weakness that has to be addressed by the organization. It is argued that BA is growing thanks to the globalization and travelers needs rather than to the effectiveness of the marketing campaigns. Despite the great infrastructure hosted by the company.BA needs to carry out better marketing schemes to attract prospective travelers .The company suffers from a deprivation of strategic management strategy to keep its goal aligned with growing market trends to match needs of the future. Virgin Atlantic is being proactive and is currently reviewing it global advertising strategy in a move to increase its advertising effectiveness that could lead to an overhaul of its worldwide arrangement. MAKING STRATEGIC PLANNING MORE EFFECTIVE Rigby has found there is no co relation between satisfaction with financial results and the number or type of strategic management tools used by an organization. The connection between strategies and business results is not perfect because reality usually interference. Reality may interfere internally as when a company is unable to execute its intended strategy, or externally as when events such as competitive response, technological innovation or societal trends affect the business environment. As a result of this week connection the planning process has a limited ability to influence the strategic direction of the enterprise .Most planning process does not work very well. Simpson offered some tips on what planners could do to improve the effectiveness of the planning process. He suggested minimizing the size of the planning function, expanding participation in the planning process, and keeps planning as far away from finance as possible. He noted that a large planning staff tends just to create work and that is important for managers of the functions and business unit to do their own planning .In this way they do the thinking have the insights and are invested in the implementation and results. The business needs to own their plans and against having the corporate planning staff review and critique and an operating department plans. While reducing the size of the planning staff .Planning must become non-elitist and less exclusionary, understanding what business they are in and what value the organization adds. The organization is purpose and strategy flow from the business data. THE THREAT OF TECHNOLOGY Common practices of good management, according to Professor Clayton often sow the seeds of eventual failure; because they are biased towards incremental improvement rather than radical change .He identify two types of technological change, very few established companies have managed to stay top of the change and stay ahead of upstairs competitors. Adopting these disruptive technologies would have caused currently lucrative product lines to become obsolete more rapidly .Companies stumble in the face of technological change for all kinds of reasons, including complacency and arrogance. Failure may be the price of success as companies become captive to once successful paradigms. The gap between what the market requires and what technology is providing creates opportunities for the introduction of radically new technologies. Discontinuities occur when a new technology gives the market smaller, cheaper products with fewer features, less performance or lower quality. Disruptive technologies will not have all the features valued by the mainstream market but may very well serve the needs of the significant portion or an emerging the ability to record. TASK-4 LEADERSHIP SKILL Having this process in place is vital to the organization because the individual identified in the plan will eventually be responsible for ensuring the company is able to tackle future challenges. These high potential candidates must be carefully selected and then provided training and development that gives them skills and competencies needed for tomorrows business environment. Another reason its important is because these high potential will one day become the leaders of the company. This is why their development needs to incorporate a broad range of learning opportunities in your organizations. The individuals should also exposed to as much of the working environment as possible that they gain a good understanding of what the company requires to remain successful. Succession planning is one of those initiatives that many companies dont find the time to start until its too late. If you dont address succession planning now your organization may end up facing the burden in the middle of a crisis. Finally organization understand the need to manage the development of their high performers are step ahead of their competitors. The effort required to establish a development program for future leaders is worthwhile because it creates motivated and capable groups of employees that are ready to move forward in the organization when the need arise. Succession planning is not something a well run company consequences is not being prepared to replace key personnel will have a major impact on organizations ability to achieve its goal and strategic targets. The succession planning needs to be consider as part of the companys strategic planning process because it deals with projecting future changes by anticipating management vacancies and then determining how to meet these challenges. The group turnover is in billions consisting of over 200 companies. The differences in approach from a typical multinational company are: 1) LONG TERM PLANNING-The group is privately held and in the decision making public investors are not involved. Hence the decision is taken from the long term growth perspective. The group does not need to focus on short term profit to show performance in the stock market. 2) COMPANIES OPERATE INDEPENDENTLY-The group is loosely structured under common brand name .The private companies run safely. 3) Containing company wise risk-When a company grows beyond a specific size, the company is divided in two or more. These keep company manageable and while minimizing the impact of its failure in the group. 4) NEW PRODUCT IDENTIFICATION -The group identifies new market and product based on the analysis of the existing market. The existing market for the new market is frequently either a monopoly or oligopoly.

Emily Jane Bronte :: essays research papers

Emily Jane Bronte Emily Jane Bronte remains a mystery. Very little is known about her. There is little information, and much of what we have is contradictory. She is the author of only one novel and a few bits of poetry. This gives people little to build on. The majority of what we know about her comes from her sister, Charlotte, who is another well known author. From what is known, it would appear that Emily led an ordinary life of a nineteenth century female. She attended boarding school and learned domestic skills at home. In other ways her life was unusual and even eccentric, contributing to the originality of her great novel.   Ã‚  Ã‚  Ã‚  Ã‚  Emily Jane Bront was born on July 30, 1818 in Thornton, Yorkshire. She was the fifth child and fourth daughter of Reverend Patrick Bront and Maria Branwell Bront . When she was two years old, the family moved to Haworth. This remained her home until she passed away in December of 1848 at the age of thirty.   Ã‚  Ã‚  Ã‚  Ã‚  Both of Emily's parents influenced her literary education. Her mother published one essay, and her father published four books and a little poetry. In 1821, Maria died of cancer, leaving Emily and her four siblings motherless. Her sister, Elizabeth, came to live as a housekeeper and was responsible for training the girls in the household arts.   Ã‚  Ã‚  Ã‚  Ã‚  While at home doing housework, Emily secretly worked on poetry. In 1845, Charlotte discovered some of Emily's poems and confessed that she, too, had written some poetry. As it turned out, so had Anne. After much persuading, the poems were published in a small book entitled Poems by Currer, Ellis, and Acton Bell. Pseudonyms were used because the girls wanted their poetry to be taken seriously. Only two copies were sold. The failure led all three to begin work on novels: Emily on Wuthering Heights, Charlotte on Jane Eyre, and Anne on Agnes Grey. All three novels were successful and published in 1847 and 1848.   Ã‚  Ã‚  Ã‚  Ã‚  During this time, their brother, Branwell, had become addicted to alcohol and drugs, and was dying. Emily, the one closest to him, was the only

Home School versus Public Education in Society Essay

Are we aware of what social environment your child thrives in daily? Are the teachers who are educating our children, the right person to get the job done? What are the success rates of our children in the coming future? Are there similarities between public school and home school? Do you know the answers to these questions? There are similarities between public education and home schooled children, but let’s face it, there are differences in who will be educating our children, how much school will cost out of our pockets, whether our children will develop healthy relationships with other children their age, and whether or not our children will become successful human beings in society. This essay examines all your concerns as parents with school-aged children, and what education method may be better for your child’s future. To many parents in society, it always has been a worry that socialization may become jeopardized in a home school bound child. Many people believe that public educated children learn about socialization from â€Å"the school of hard knocks† in a public setting because they have to learn socialization skills on how to act around other children, and teachers, by a trial and error process. Truth is many teachers just do not have enough time in the day to teach every child the correct way to interact with others socially. The good side of social interaction in public schools is that our children do make close friendships in school, and they usually last outside of the classroom walls. On the other hand, in a homeschool setting, each parent has the ability, and time, to teach their own children the correct way to act properly, socially. As long as the parent takes the time to interact with their child and take them to other social events in the community, with other children and adults, the child has an upper-hand to get the best socialization that a parent could teach them. Is this a real life scenario? A study done in 2003, conducted by the Home School Legal Defense Association, discovered that homeschooled children were either as equally, or involved more, in community activities, voting, and employment, than those educated from a public school. The downside to home schooling your child is that they do not get the constant interaction with children throughout their day, and maybe making it harder for your child to make friends near their home. One question to ask yourself, â€Å"Is your home located near other children close to your child’s age?† Public education offers college educated teachers to teach the students, while home school offers the students’ parents to become the educators. For instance, in a public school environment, the teachers are college educated, and very fluent in the area of study that they are teaching their students, so it may be easier to come up with ways to teach the students how to learn and retain the information they are taught. But does every student learn the same? No! Some students need more attention than others, and sometimes one teacher is just not enough for all the students present in their classroom. Whereas, in a homeschool setting, children are given homework and tested by their parents at their discretion of what they may think their child needs to learn more of and test to show they have the knowledge needed on the subject or material. If the parents don’t quite know how to teach all the curriculum materials on each subject, then home schooling your child may not work for you. As long as the student is learning the material, and the parent is not helping the child by giving them the answers, then homeschool is an excellent way for your child to learn. The parent has the full opportunity to teach their child the way they want them to learn, and be proud of them when they succeed in their studies. Success Rates may also vary from both education backgrounds. Boys generally have a higher rate of drop-outs than girls, in every state in the U.S. The National Center for Education Statistics did a study on the classes of 2010, in the United States, and found that 78% percent of students had earned their degree, on time, within the four years they had begun high school. That statistic was an all-time high of the past forty years, however, 1974 was the last year that those graduation rates were actually charted. More importantly, major cities generally have a higher drop-out rate than students from suburb schools. Generally, because of the changes in the economy, students can be seen dropping out to help out their family when times are tough. When the economy gets weak, high school students have a tendency to drop-out of school faster than they might otherwise have done. In 2005, the Education Department started publishing an official estimate of high school graduation rates, and, surprisingly, all 50 states agreed to a standard method of calculating those rates by this year, 2013. Currently there are only 4% of school-aged children home schooled in America. That number may seem quite small to hear, but it has risen up 75%, since 1999, to make that four percent, today. The number of kids, whose parents are not enrolling their children into public schools, is growing seven times faster than students seem to be enrolling in the k-12 school years in public schools, year by year. Although it is harder for non-traditional students, like homeschoolers, to receive scholarships for schools, due to the lack of recognition in their education background, they do, however, enroll and attain their four-year degree at a much higher rate than a public educated student. In conclusion, it does matter where you send your children to become an educated young adult. We need to all consider the positive and negative aspect of the education path we send our children down. There are some questions to ponder when doing so. Think about what environment you want your child to be involved in daily. Decide whether you want to be the educator, or someone from a school. Think about what social environment you think you will see your child truly blossom in. Lastly, decide whether or not it is the right decision for your child, not just yourself and the family. References: Michigan Department of Education (2012). â€Å"Home Schooling in Michigan†. www.michigan.gov Beverly Hernandez. â€Å"Is Homeschool for You?† www.homeschooling.about.com Ellen, Mary. (2012). â€Å"Homeschool vs. Public School: Who’s Better Socialized.† Off The Grid News. www.offthegridnews.com Layton, Lyndsey. â€Å"National public high school graduation rate at a four-decade high.† The Washington Post. www.washingtonpost.com Lawrence, Julia. (2012). â€Å"Number of Homeschoolers Growing Nationwide.† Education News. www.educationnews.org

air bad safty essays

air bad safty essays According to statistics, motor vehicle accidents are the number one leading cause of unintentional injury-related deaths, making up close to 45% and more than quadrupling all other causes. Although these statistics can be overwhelming knowing that driving a motor vehicle on a daily basis comes with a lot of risk, an individuals chance of injury can be lowered by following basic rules of safety. The American Trauma Society believes that the injury rate could be reduced by 50% if people would simply apply existing information about prevention. Wearing a seat belt while riding in a motor vehicle is by far the easiest way to prevent injury and death, and should be done anyhow because it is a federal law to do so. In addition to seat belts, motor vehicles are equipped with air bags, an automatic form of protection designed to reduce the risk of injury. In the past decade, air bags have saved the lives of close to 3,000 people. The National Highway Traffic Safety Administration (NHTSA) con ducted a study of real-world motor vehicle crashes and were able to conclude that the combination of seat belts and air bags is 75% effective in preventing serious head injuries and 66% effective in preventing serious chest injuries. Unfortunately for about 100 people in the past decade, their lives were saved at the expense of suffering a less severe injury caused by the air bag itself. However, when proper air bag safety is applied in conjunction of wearing a seat belt properly, most injuries and deaths caused by motor vehicle crashes are minimized or even prevented all together. Air bags are designed specifically to cushion occupants as they move forward in a front-end crash, keeping the head, neck, and chest from hitting the steering wheel or dashboard. In order to perform well, air bags deploy quickly and forcefully, with the greatest force in the first 2-3 inches after releasing through the cover and beginning to inflate. Therefore, occupants who a...

Don Juan essays

Don Juan essays Obra de gnero dramtico o teatral. Es religiosa-fantstica y est dividida en dos partes, una de comedia y otra un drama religioso. Pasado un an de los dos era ms mujeriego y ms malvado. Don Luis enojado por la perdida de la apuesta, propuso un nuevo envite, el cual consistà ­a en conquistar a Dos. Para facilitarse las cosas, los dos sacaron los trapos sucios del otro, siendo asà ­ encarcelados los dos. Ambos lograron escaparse y de nuevo Don Juan logr sus propsitos, enamorando a la prometida de Don Luis. Don Juan rapt a Dos, del convento en el que se encontraba, llevndosela a su casa. Al poco tiempo llegaron Don Luis y Don Gonzalo, padre de Dos, pidindole a Don Juan que le devolviera a su hija. Don Juan mat a Don Gonzalo y huy a Italia. A su regreso de Italia se dirigi a su antigua casa dnde se encontr con un cementerio con todas las personas a las que l habà ­a matado, entre las tumbas pudo distinguir las de Don Gonzalo, Don Luis y para su sorpresa la de Dos. El fantasma de Don Gonzalo le advirti de su muerte, la sombra Dos velo por l salvndole del infierno, y logrando asà ­ vivir juntos en la eternidad. El tema central es el amor, algunos de los temas secundarios son la muerte, el honor y la valentà ­a. - Actos de la 1 ª parte : 1. Libertinaje y escndalo. 4. El diablo a las puertas del cielo. - Actos de la 2 ª parte : 1. La sombra de Dos. 2. La estatua de Don Gonzalo. 3. Misericordia de Dios y apoteosis del amor. - Actos 1 parte : 1. Hostelerà ­a. 2. Casa de Do&nti...

See instructions Essay Example | Topics and Well Written Essays - 2000 words

See instructions - Essay Example This essay will focus on the need and importance of analysing and incorporating the interests of different groups in development projects; an exercise that is commonly regarded as stakeholder analysis. The scope of this essay will focus on two essential aspects. Firstly, the essay will present a comprehensive meaning of the term stakeholder. Once that has been done, the essay will focus on defining the term stakeholder analysis. This definition will concentrate on highlighting the objectives and importance of carrying out stakeholder analysis in development projects. Secondly, the essay will draw attention to the use of stakeholder analysis in development projects. Essentially, this part of the essay will aim to answer the question of when, how and why stakeholder analysis should be carried out. The ultimate objective of this sector of the essay is to establish the utility of stakeholder analysis in development projects. Finally, the essay will conclude with a summary of the important factors that form the stakeholder analysis process. The identification of a wide range of stakeholders is an essential process in development projects. Any institution, group or individual that has a clear or potential vested interest in the development project can be regarded as a stakeholder. The effective accommodation of the different needs of each stakeholder presents a challenge to the effective implementation of development projects. Essentially therefore, a stakeholder consists of all parties that need to be taken into consideration in insuring the successful achievements of development project goals. The support and participation of stakeholders is often key in the smooth implementation of a project and in the long run, the overall sustainability of the development project. There are essentially two categories of stakeholders. These are namely internal stakeholders and external stakeholders. Internal stakeholders consist of

The relationship between Entrepreneurship and Economic Growth Coursework

The relationship between Entrepreneurship and Economic Growth - Coursework Example In the modern business world, an entrepreneur can be defined by a number of definitions based on past empirical analytics & researches - an innovator, a leader, a manager, owner of an enterprise, coordinator of economic resources, resource manager, provider of capital, improvement of service levels, enhanced image of the economy on a global platter, and so on. But above all, fundamentally an entrepreneur is the person who has the guts to start and run a business as per the ideas generated by innovations. Entrepreneurs impact the local economies by increasing the diversity, invoking competition, creating jobs, managing social empowerment & practicing Change Agentry, increasing tax revenues, improving existing products & services, etc. and hence overall value adding to the economic performance, productivity and internationalization of the nation. A simple model of the relationship between entrepreneurship and economic growth is presented in the figure below (Figure 1): Figure 1: A simple model showing relationship between Entrepreneurship and Regional Economic Growth (Source: Gleave, Bill Dr. University of Essex. 2007) Entrepreneurs are expected to generate new ideas by virtue of innovations which may comprise of: 1 (a) Introduction of a new product (b) Introduction of a new technology (c) Introduction of a new methodology of production (d) Opening a new business potential & market in the region which has remained untouched largely (e) Discovery of a new source of supply of raw materials, support & services (f) Building a new organization system with innovative business model (g) Create new profit opportunities These opportunities lead to overall... An innovative entrepreneur is expected to possess high-risk appetite when starting a venture. Intelligent entrepreneurs clearly understand the correlation between risk & uncertainty which can be calculated by applying known probabilities and impacts. Knowing the dynamics, the entrepreneurs shall take calculated risks into account to bear the uncertainty of production & trade – the payoff is the profit earned by the entrepreneur which forms the primary motive anyway. A venture capitalist plays the role of trusting the risk appetite of an entrepreneur and funding him/her to help in transitioning the ideas into action thus forming good performing start-ups. A country having an effective framework of capitalists (Banks, Financial Institutions, Private lenders, etc.) ensures better development of entrepreneurship thus boosting the economic growth. This paper critically evaluates the correlation between Entrepreneurship and Economic Growth and the corresponding factors prevalent in the region influencing this relationship both on the positive as well as negative sides. Also, this paper intends to look at what measures of entrepreneurship are being used and discover whether the measures are appropriate. 4 Bosma, Neils and Harding, Rebecca. Global Entrepreneurship Monitor – 2006 Summary Report. Global Entrepreneurship Research Consortium (GERA). 2007. The subsequent section presents research question proposed herewith in order to establish a clear direction to the evaluation of literature and the corresponding data.

Performing Purchasing Agent Duties Research Paper - 1

Performing Purchasing Agent Duties - Research Paper Example It operated in large scale with very flexible approaches to business decisions concerning the entrepreneurial skills where there is hierarchy but the ideas flows from the bottom-up and top-down. This paper therefore seeks to assess the role of the purchasing agents in the Waters Inc. company and develop a request for proposal for companies dealing in computer soft wares To obtain the information on the project that the company is yet to get into, this gives the opportunity for the company to learn about the project and determine whether the client is a good match that can help the company to prepare their bids and draw up contracts (Cheng, Farooq & Johansen, 2011). The questions will also help to make the client to be aware of the basic requirements and find out whether they are capable of meeting them. The company of the Waters Inc. has issued this request for proposal for an integrated document management software system that are set for implementation to meet the operational requirement of the of the various departments that may include building safety, finance and management services and even the administrations. The company request for Five Pentium two computers, each of the computer to be powered by 500 megahertz microprocessor that has a RAM of 32 MB and can be expanded up to the capacity of 500 MB of RAM and a hard drive of 8 gigabytes with 3.5 inch floppy disk drives. The purpose of this request for proposal (REP) is to give information that is sufficient to allow the interested parties (offerors) to prepare and submit their detailed proposals to the Waters Inc. finance department that is the treasury for consideration. Office in charge of issuing the computer soft wares (treasury) has issued this REP on behalf of the Waters Inc. Company. The only person to be contacted on matters relating to the soft wares in the Waters Inc.

Reaction Paper Essay Example for Free

Reaction Paper Essay The untold history Rizals reflections during the Spanish occupation had led him to predict and reveal the potential conditions that will come into existence in the Philippines after a century. Which in fact happened in the country. No one knows what was in his mind during that time but one can easily assume that he wrote a narrative description of the past events that accounts the unenlightened state of the Filipino people. These circumstances directly imply that the country is the ultimate victim of a disease diffused by Spain. This was the other side of the story that was not presented to numerous spectators of European discoveries. In line with this analysis, let me refer to the elementary teachings about the goal of European colonizers in establishing settlements in the country, the 3 Gs God, Gold, Glory. To be able to apply this in a consistent manner, the Spaniards tried to implement rules and policies to its colony to sustain its glory which was the source of the reduced number of Philippine inhabitants. In this case, this was a successful move made by Spaniards to maintain its supremacy. Furthermore, they continued to saturate them with their foreign beliefs. This then was the beginning of their God goal, they infused to the natives the Christian faith which exposed them to their so called higher faith which communicates that they are better and more intelligent than the natives. With this newly introduced faith, natives were attracted to a different lifestyle and culture. A culture filled with repeated prayers, songs, images of white-skinned saints and any other religious rites taught and performed by friars. Constantly practicing this, the natives became ashamed of what they originally have, their indigenous knowledge and activities were then condemned. Most of the Filipino people took them three centuries to realize that their culture and practices had undergone evolution. However, this does not suggests that Filipino people lack intellectual acuity to be fully aware of their impoverished condition. Because they are also humans conditioned to learn from their physical environment and with this they have the capacity to discover things that are happening around them. They found out that they can not anymore tolerate the new culture they are engaged to because it brought tension and stress to them. This was then a message to the Spaniards that they can no longer fool the natives whom they thought, in their first encounter with them, as ignorant and uneducated. Maybe what drove the Spaniards to describe the nature of the natives is their inferior feelings towards them. Their rich resources and environment wherein they easily adapted and their capacity to create implements and tools out of it. Of course there are several reasons why any colonizer would feel inferior to the Filipino people, not to mention Rizal who embodied the country through his achievements. Having realized all their misfortunes during the Spanish period, the Filipino people failed to use their culture as a form of resistance. This was the most brilliant and successful idea so far carried by the colonizers because they penetrated through the core of their civilization which eventually dismantled their diversed cultures. Which is also the reason that caused them to be indolent and moribund. They are so fond of peace that kept harmonious relations with the colonizers which also brought them to the extent of adhering to the established customs and doctrines. Rizal mentioned that improvement and growth of the country can be hindered due to the continuous brutalization of the Filipinos. The Filipino people during the Spanish colonization were divided in terms of ways how to overthrow the colonizers, as mentioned in class, the revolution from above and the revolution from below sets the division. Brutalization can either set a revolution in light of freedom or stagnation which causes primitiveness to remain among the people. As long as the Spaniards maintain their superiority to the natives, they are depriving them of its ability for self-determination which then their progress remains to be under control. Rizal wanted change by using reason and not through military engagement that is the reason he wrote several essays including this one to make the people be aware of its present condition. The Spaniards coerced the natives to indulge to the benefits of the newly found faith, however, we can not assumed that every move done by the Spaniards brought undesirable qualities to the native culture. Because in any particular situation, their contributions somehow caused the people to unite with other groups of the island. But going back to the three goals God, gold and glory, we can argue that God was taken advantaged by the friars to exploit the natural resources of the country. Taking for example the practice of giving tithes and offerings, ten percent is only asked for the tithes and offering is an act of contributing unconditionally to the church as an extension the Lords kingdom. And as long as Christianity is concerned, giving by coercion can not bring salvation to a certain person. The previous observations about the Spanish domination exposed the issue of monopolizing the knowledge and intelligence of the Filipino people. No one knows the exact reasons for such activity since they were pampered by the natives in such a way that the colonizers presumed that they are the superior race who have the power to dominate the lower ones. Even though colonizing the Philippines is not the real plan since it seems like a serendipitous one, they declared to the whole world that the new soil is another comparative value of which they are not for a reason that the treatment given to them by the original inhabitants of the island entails their superiority. This does not suggests that the blame is on the early natives who made contact with the dying visitors, instead it proposes the idea that the Europeans were only depending on their hypothesis about the unknown world found on the other side of the planet. It doesnt mean that the first people to develop navigational technologies and to set out to exotic places are those who can manipulate the entire world. With Rizals observations concerning the establishment of the Spanish colony and its creation of intitutions in the country. He laid the future conditions of the Philippines in great and careful detail. It is very astounding to find that he has a great mind in comprehending the conditions in the next hundred years! However, to avoid misinterpreting his abilities again, he is not a prophet who speaks predictions, he is just a mere writer interpreting and examining the general state of the country with the hope of bringing it to its own independent state.

The Third Parent :: Biology Essays Research Papers

The Third Parent Once there was a princess who was born with three parents- a lovely mother, a wonderful father, and a third who was neither. The princess lived with her mother and father in a humble but charming little castle near the sea. The third parent lived inside the princess's head. The princess did not realize the existence of this parent for quite some time. It had hidden itself deep in her psyche, biding its time, waiting for precisely the right moment. It fed on her secret fears and weaknesses and grew strong on them. It watched her true parents stealthily through the princess's innocent eyes, waiting for them to look away for just one moment. They seemed unlikely to do so, as the princess was greatly cherished and well cared-for. In the princess's ninth year, however, the moment arrived. It was not the true parents' fault. They were only human. Still, it was rather unfortunate. The princess was, by nature, a blithe little soul. She loved to sing and dance and play in the courtyard with her younger brother and the royal pets. When not at play in the sun, she was equally happy retiring to her sunny yellow bedroom, where the curtains were laughing daisies and baby animals romped on the walls. There she would rest with a stack of books given her by the Old King, her father's father, and read contentedly for hours. One day the young king and queen had to face a sad matter, and for just one moment their attention was turned from their daughter. The princess came into her room one day to find her mother weeping. When told the reason why, the princess wanted to weep too, but could not. In that moment when her deepest fear had been realized, the Third Parent reached its full strength. "No crying," it said to her. "And no talking." It shooed the queen out of the little yellow room and, using the princess's own hands, locked the door behind her. There the princess remained as a prisoner to the Third Parent. The animals on the wall ceased their romping. The daisies no longer laughed. The sun disappeared from the window and the air grew heavy and still. Numbly, the princess crossed the darkened room to gaze into her mirror. She felt so cold and strange, she had to see if her appearance had altered.

College Admissions Essay: Passion for Life :: College Admissions Essays

A Passion for Life    I am a senior at Western High School. I am currently a member of the Honors program and I will be graduating in the spring of 2003. While at Western, I have been involved in many activities including; collegiate track, the fencing team, forensics, volunteer programs and foreign studies. Western has enabled me to broaden my knowledge in many areas of study. I have enrolled in many courses that have helped me become a well-rounded, educated individual.    I have a plethora of interests and experience's. My philosophy of life leads me to encounter many new adventures and challenges that I find immense interests in learning and conquering. My passion for life allows me to apply my endless energy into many hobbies, studies, and personal relationships. I will never loose my passion or my commitment to learning about life and the experience it offers.    I have enjoyed hiking the Southern Alps of New Zealand, swimming the salty waters of the Mediterranean Sea, brushing my hand over the smooth tiles of the Opera House of Sydney Australia, climbing to the top of the Eiffel Tower of France, hearing the deep bells of Big Ben in London, witnessing the artistic beauty of the Sistine Chapel in Italy and many more memories that will be remembered and soon accompanied by more.    My close personal relationships are few, however, significantly important in my life and defining who I am. I have two sisters, Rebecca and Jennifer, who have helped me become the loving woman I am today. I have one brother, Nolan, who brought me under his wing as I grew and taught me the key to creativity. I have a father, John, who has shown to me the importance of honest hard work and unconditional love.